Peijia's here

With a foundation in graphic design, I specialize in typography, visual systems, and design system consistency. From posters and bilingual layouts to branded materials, I focus on how structure and clarity shape meaningful communication. My graphic design practice continues to inform my UI/UX work—bringing precision, creativity, and cohesion across both digital and physical experiences.

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Education

University of Wisconsin-Madison

B.A. in Graphic Design

University of Toronto

Master of Information (UXD)

My Values

✨ Clear and simple design

Making interfaces easy to understand, visually balanced, and effortless to use.

🌍 Human-centered thinking

designing with empathy, focusing on real needs, and creating experiences that feel natural and inclusive.

What I am good at

Approach

At Boulevard Studio, we believe in a collaborative approach that puts your vision at the forefront.

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#01

Brand Strategy & Identity

A strong brand identity is crucial for standing out in today’s competitive market. Our Brand Strategy & Identity service helps you define your brand’s voice and visual elements, ensuring consistency across all platforms and touchpoints. This focused strategy builds trust and recognition, empowering your business to thrive and grow sustainably.

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Web Design & Development

A well-designed website is the cornerstone of your online presence and brand reputation. Our Web Design & Development service creates responsive, user-friendly websites that not only look great but also drive meaningful engagement.

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UI/UX Design

Our UI/UX Design service focuses on creating intuitive interfaces that enhance usability and overall satisfaction. By optimizing the user journey, we help you significantly increase conversions and turn casual visitors into loyal customers, thereby elevating your brand’s reputation in the market.

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Digital Marketing & SEO

Effective digital marketing is essential for driving traffic and enhancing visibility. Our Digital Marketing & SEO service improves your online presence, making it easier for your target audience to discover and connect with you. We develop targeted campaigns that boost engagement and conversions, ultimately fueling your business growth and success in a competitive environment.

Passions that Shape Me

3D Printing Explorations

3D Printing Explorations

November 9, 2025

3D Printing Explorations

I use 3D modeling and printing to experiment with form, structure, and design systems beyond the screen. From Rhino to Maya to Bambu Studio, I’ve explored workflows that connect digital prototypes with physical reality, expanding how I think about design.

On the Field

On the Field

November 9, 2025

On the Field

Playing and captaining teams has shaped how I approach teamwork, leadership, and creative strategy, teaching me to balance collaboration with initiative and to create strategies that bring people together.

Capturing Moments

Capturing Moments

November 9, 2025

Capturing Moments

I use photography to capture the overlooked beauty of daily life—details of a city, fleeting light, and moments that deserve to last forever. On Unsplash, my photos have consistently ranked in the top 10% worldwide, with over 20 million total views and thousands of downloads.

This is where we get in touch

and discuss your ideas!

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Discuss Project
Discuss Project